SR Growth Marketer

Who we are:

Luzmo is the leading data product innovation company, provides the tools for businesses to build effective, embedded analytics products directly into existing platforms. With tooling that ranges from low to pro-code, Luzmo provides solutions for any level of technical competency.

What the role entails:

As a Senior Growth Marketing Manager at Luzmo, you will play a pivotal role in driving our company's growth through strategic and data-driven marketing initiatives. You will be responsible for developing and executing comprehensive growth marketing strategies to enhance brand visibility, generate leads, and ultimately contribute to the company's revenue goals.

What you’ll do:

• Strategic Planning: Develop and execute a high-impact growth marketing strategy aligned with overall business objectives.

• Performance Marketing: Take the lead in managing and executing performance marketing campaigns on key platforms such as LinkedIn, Google, and Meta, ensuring optimal ROI.

• Analytics and Measurement: Implement robust tracking and measurement systems to evaluate the success of all growth marketing activities. Analyze data to make informed decisions and continually optimize campaigns for better performance.

• Technical SEO Optimization: Conduct regular audits of the company website and digital assets to identify and implement technical SEO improvements, ensuring optimal site performance, faster load times, and enhanced user experience. Collaborate with the content team to align SEO strategies with content marketing efforts.

• CRM Management and Process Documentation: Oversee the implementation and ongoing maintenance of HubSpot, ensuring that all marketing automation processes are documented, optimized, and aligned with sales workflows. Provide training and support to team members on best practices for utilizing the CRM effectively.

• Cross-functional Collaboration: Work closely with the sales, product, and content teams to ensure alignment of marketing efforts with overall business goals.

• Market Research: Stay ahead of industry trends, competitor activities, and customer behavior to identify new opportunities for growth.

• Budget Management: Effectively manage the marketing budget, allocating resources to initiatives that yield the highest impact.

Who we are looking for:

• Experience: 5+ years of experience in growth marketing, preferably in the B2B SaaS space.

• Analytical Skills: Strong analytical and data-driven decision-making skills with a deep understanding of marketing metrics and KPIs.

• Campaign Execution: Proven experience in planning, executing, and optimizing performance marketing campaigns across various platforms, with a focus on LinkedIn, Google, and Meta.

• Technical SEO Knowledge: Proven experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and techniques for optimizing website performance.

• CRM Implementation and Management: In-depth knowledge of HubSpot or similar CRM platforms, with hands-on experience in setting up marketing automation, lead scoring, and customer segmentation.

• Strategic Thinker: Ability to think strategically, identify growth opportunities, and develop actionable plans to achieve objectives.

• Team Player: Collaborative mindset with excellent communication skills to work effectively with cross-functional teams.

How we work:

• Trust. A lot of us work from home, and we rely on each other to do our jobs without constant oversight. We're against micromanagement, and we let our output do the talking. We're motivated by constant progress and enjoy celebrating all wins together, whether big or small.

• Team. We're a distributed workforce with folks in EMEA, US and APAC. For this role we are looking for talent located in Europe or the UK, willing to work CET business hours. 

• Challenge. Our team is motivated to win. We're up against well-known companies in a maturing industry, and our disruptor status is what drives us forward together.

Perks

Next to a competitive salary, we offer: 

• Flexible holiday policy.

• Personal development budget and tailored learning programs.

• International get togethers.

• Healthcare cover.

• Any equipment/software/tech that you need to do your job.